Gary Matteson, Farm Credit, presents the 2012 Innovation Award to
University of Kentucky’s Tim Woods and Kevin Heidemann
The Kentucky MarketMaker team was honored by Farm Credit with the 2012 National Food MarketMaker Innovation Award for Education, Research, and Outreach. Their program, “MarketReady”, was presented with the award at the National Value Added Agriculture Conference in Traverse City, MI on June 25, 2012.
MarketReady is a marketing education program targeted to local food producers and suppliers seeking to sell to restaurants, grocery, wholesale, or foodservice buyers. The training integrates MarketMaker as a tool along with best supplier practices across a range of business-to-business functions.
Christy Eckstein, Executive Director of the Ohio Grape Industries, Ohio Department of Agriculture, says “The MarketReady for Wineries program has served and will continue to serve as a tremendous marketing/education resource for Ohio’s wineries. With less than 25 percent of Ohio wines sold at the retail level, MarketReady for Wineries provides our wineries the opportunity to learn more about distributing to various retail outlets, including grocery stores, restaurants and festivals.”
Representing Farm Credit at the awards ceremony was Gary Matteson, Vice President of Young, Beginning, Small Farmer Programs and Outreach. “Farm Credit is proud to recognize the creativity and effectiveness of all entries to the 2012 National Food MarketMaker Innovation Award. It’s impressive to see how resourceful each MarketMaker program is, and understand the potential for these great ideas to be put to good use in other states. Special congratulations to the Kentucky MarketMaker Team who demonstrate that MarketMaker success is reaching out to educate and assist farm and fishery businesses to promote their products.”
MarketMaker is an online marketing resource that connects food producers with markets. It is hosted and maintained by University of Illinois and is guided by an advisory board made up of representatives from among participating partner states. The National website is located at: www.foodmarketmaker.com. The site currently includes 19 participating states plus Washington, D.C. There is no charge associated with having a business listed on the site or to search the site for information.
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