Tuesday, October 1, 2013

Appalachian Grown Regional Brand

Very nice feature about the Appalachian Grown brand here - the ASAP folks do a great job getting this brand out.  Wish we supported it better in KY.

I personally resist rigid definitions of "local".  I like the richness of everything from communities to micro-regions to states to regions of the country to parts of the world.  It all can provide various textures of geographic indication that are meaningful to different consumers.

I mention in the MR training that New Mexico stores defines "local" as anything from within a 4-state area.  Why not?  Shared cultures and food interests aren't bound by narrow food miles definitions.

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