Very nice feature about the Appalachian Grown brand here - the ASAP folks do a great job getting this brand out. Wish we supported it better in KY.
I personally resist rigid definitions of "local". I like the richness of everything from communities to micro-regions to states to regions of the country to parts of the world. It all can provide various textures of geographic indication that are meaningful to different consumers.
I mention in the MR training that New Mexico stores defines "local" as anything from within a 4-state area. Why not? Shared cultures and food interests aren't bound by narrow food miles definitions.